As a brand that grows through community love, we believe that it is our lifelong duty to help nurture and advocate kindness at every opportunity, whether on a small, everyday basis or on a larger scale of life.
 
May 2024

In keeping with our pledge to giving back to our community, your overwhelming love for our Primadonna Raya 2024 collection have allowed us to contribute RM15,000 to the Fugee Palestinian Study Aid which covered essential needs of these Palestinian students in diaspora.  

October 2023

Through your continuous support, we were able to make a contribution of RM20,000 to provide urgent medical supplies, food, and other crucial life-saving assistance to Palestinians in Gaza via Cinta Gaza Malaysia.

March 2023

As our first community effort, with your outpouring love and support for our 2023 Raya collection, we were able to make a charitable donation of RM10,000 to Iskul Sama DiLaut Omadal - helping stateless children of Omadal Island to gain literacy.

 

 TOTAL DONATIONS TO DATE

RM45,000

RECIPIENTS OF OUR DONATIONS SO FAR